DaviesMoore Rebrands to 116 & West: A Moore | Lodge Company

With roots dating back to 1953, and more than a decade since their last big splash, DaviesMoore is evolving again.

DaviesMoore is now 116 & West: A Moore | Lodge Company.

Ownership of the independent agency remains the same and is reflected in the new name.

“The impetus of rebranding the firm was to highlight the contributions of our long-time partner and COO, Carolyn Lodge,” said Edward Moore, CEO and founding partner. “Additionally, we felt we could better position our agency as what it has grown into: an agency with regional and national clients throughout the western United States.”

With roots as the oldest advertising agency in Idaho, 116 & West will continue to provide integrated marketing services to companies with local, regional, and national footprints. “We have our most talented team in 20 years,” said Lodge, “and this new brand is a reflection of their vision and the future of our business.”

The name “116 & West” is a direct indication of the agency’s location: the 116th line of longitude. But the name also illustrates the agency’s direction and business vertical. 116 & West aims to be a premier agency choice for companies from the Rocky Mountains to the Pacific coast.

The decision to time the rebrand alongside the new year was purposeful. The agency wanted to align their new identity and business goals with the cultural attitude of new beginnings. The year 2020 also marks the tenth anniversary of Lodge’s partnership in the firm.

Learn more about the transition and new identity at www.116andwest.com.

New PR Director joins Oliver Russell

Oliver Russell recently announced that they’ve added Fiona Gwozdz (Gah- vusht) to their team as PR Director to head its public relations practice.

Gwozdz has broad experience working internationally and domestically for nonprofits, public affairs groups, public agencies, and PR consultancies. She most recently worked as a senior account executive at Edelman on its business and social purpose team. She is a graduate of the Clark Honors College, University of Oregon.

Gwozdz will work from her base in the Portland, Oregon, area, according to the agency.

Mercaldo on the move

Josh Mercaldo

As 2019 came to a close we got word that veteran account manager Josh Mercaldo made the move to Rizen Creative.

Josh has spent the better part of the past two decades in the agency world, first with Mediaphex, which later merged to become Wirestone (now part of Accenture Interactive), then Publicis, followed by a decade-plus with Drake Cooper, and most recently CLM.

He is a graduate of Idaho State University, and lifelong Toronto Blue Jays fan.

For your listening pleasure

So podcasts are a thing. Again.

In all reality they’ve been a thing since 2005 or so, but have made a resurgence — particularly this year — thanks to easier listening and subscription options through the likes of Spotify and others.

Regardless of where you listen, here are a handful of marketing-related podcasts you might want to try on for size:

Yeah That's Probably an AdYeah, That’s Probably an Ad

Each week, David Griner and other Adweek editors debate the highs and lows of creativity, advertising, marketing, media and technology.

The WoodshedThe Woodshed Show

Hosted by Alex Bogusky, The Woodshed hopes to demystify the creative process, empowering listeners to generate ideas that move business.


From an “unnamed agency,” the hosts of AdSquawk talk about what it takes to advertise well in today’s media world, swap stories about weird client requests, chat design and copy, and share nuggets of insight.

Lee Clow Will Only Say This OnceLee Clow Will Only Say This Once

A limited-run podcast from Muse by Clio, host Tim Nudd sat down for a handful of conversations with Lee Clow prior to his retirement to chat about his illustrious career, the advertising industry, and much more.

The BeanCastThe BeanCast

One of the longest running marketing-related podcasts around, The BeanCast–hosted by Bob Knorpp–is a weekly roundtable discussion on the latest trends and issues affecting marketing and advertising today.

It’s Only Fucking AdvertisingIt's only fucking advertising

Aaron Starkman of Rethink interviews notable advertising figures from around the globe. And as the show so eloquently reminds us: It’s only fucking advertising!

Of course there are plenty of other podcasts out there worth listening too, but for those looking for a place to start, perhaps this can help get you going.