Familiar names among IBR’s 2020 Women of the Year

In December the Idaho Business Review released their list of the 2020 Women of the Year. 50 individuals were recognized out of the 220 nominations and applications, and included those in a wide range of industries and professions, from education and health care to science, government and fine arts.

Among this year’s honorees were a few familiar names in and around the advertising world:

Rhea Allen, Peppershock Media (Circle of Excellence)

Kate Holgate, Stoltz Marketing Group

Maria Walker, Drake Cooper

Congratulations go out to these three, and to all of the honorees.

This year’s gala will be held on Wednesday, March 11th at the Boise Centre, where the Idaho Business Review will also name the 2020 Woman of the Year — the overall top winner based on scores from the judges and staff.

The 2020 gala will celebrate women leaders from Salmon to Idaho Falls and Coeur d’Alene to Pocatello who have made their mark as healers, warriors, storytellers, trailblazers and connectors. It will also recognize women from Idaho’s history who have paved the way for leaders of today and will recognize women who are building on that legacy for the future. Tickets are available online, and the full list of honorees can be found on the Idaho Business Review’s site.

Show of hands

A few questions, because I’m curious…

Have you ever applied for or been offered a job because of something you saw posted on this site?

Have you ever had potential candidates reach out to you because your site is listed here?

Have you ever had clients find you because your agency is listed in the directory?

Have you ever won business because of something you saw on this site?

I’d really like to know.

Leave a comment here, or send an email with any details you’re willing to share.

DaviesMoore Rebrands to 116 & West: A Moore | Lodge Company

With roots dating back to 1953, and more than a decade since their last big splash, DaviesMoore is evolving again.

DaviesMoore is now 116 & West: A Moore | Lodge Company.

Ownership of the independent agency remains the same and is reflected in the new name.

“The impetus of rebranding the firm was to highlight the contributions of our long-time partner and COO, Carolyn Lodge,” said Edward Moore, CEO and founding partner. “Additionally, we felt we could better position our agency as what it has grown into: an agency with regional and national clients throughout the western United States.”

With roots as the oldest advertising agency in Idaho, 116 & West will continue to provide integrated marketing services to companies with local, regional, and national footprints. “We have our most talented team in 20 years,” said Lodge, “and this new brand is a reflection of their vision and the future of our business.”

The name “116 & West” is a direct indication of the agency’s location: the 116th line of longitude. But the name also illustrates the agency’s direction and business vertical. 116 & West aims to be a premier agency choice for companies from the Rocky Mountains to the Pacific coast.

The decision to time the rebrand alongside the new year was purposeful. The agency wanted to align their new identity and business goals with the cultural attitude of new beginnings. The year 2020 also marks the tenth anniversary of Lodge’s partnership in the firm.

Learn more about the transition and new identity at www.116andwest.com.

New PR Director joins Oliver Russell

Oliver Russell recently announced that they’ve added Fiona Gwozdz (Gah- vusht) to their team as PR Director to head its public relations practice.

Gwozdz has broad experience working internationally and domestically for nonprofits, public affairs groups, public agencies, and PR consultancies. She most recently worked as a senior account executive at Edelman on its business and social purpose team. She is a graduate of the Clark Honors College, University of Oregon.

Gwozdz will work from her base in the Portland, Oregon, area, according to the agency.