Oliver Russell branches out into Portland. Again.

Coinciding with the addition of Business Development Director Morgan Rider, Oliver Russell recently announced their expansion into Portland, Oregon. Their Portland office shares space with B-Line Urban Delivery, a fellow B Corp, in the Redd.

In the press release about the expansion, Rider says, “I couldn’t be more excited to be expanding Oliver Russell’s reach beyond Idaho to Oregon, Washington and California,” said Rider. “My focus will be on cultivating new opportunities with businesses and nonprofits that share our vision for positive world change. Portland is home to many purpose-driven brands, and Oliver Russell’s expertise in branding and marketing helps organizations across the Northwest achieve their goals with a strong sense of values and purpose.”

Longtime readers may remember that this is not Oliver Russell’s first foray into the Portland market, as the agency previously had a presence there in the mid-2000s.

New hires at Oliver Russell

Oliver Russell recently announced that they’ve added a few new folks to their team: Rebecca Mulkey as a studio designer, Morgan Rider as business development director, and Heidy Caruso as an account manager.

Rebecca Mulkey recently relocated to Boise from Milwaukee, Wisconsin, and has experience creating visual identity for stationary, advertisements and marketing collateral. She honed her eye for design at the Milwaukee Institute of Art and Design.

Morgan Rider will spearhead Oliver Russell’s new business opportunities from Portland, Oregon, She was previously with Grady Britton, and serves as a board member on both The Climate Trust and The Wetlands Conservancy.

Heidy Caruso returned to the agency world after most recently serving as a client services manager at MarkMonitor. A graduate of University of Idaho, she spent several years with Drake Cooper, and KTVB prior to that.

Congratulations to all.

Rockie Awards – The Winners

For those who might have missed the show in April, the Boise Advertising Federation recently published the complete list of winners from this year’s Rockie Awards.

Of the 429 entries, 123 were recognized at various levels – Gold, Silver, or Citation. Gold winners were automatically forwarded to the AAF District 11 competition.

Notables from this year’s show: Drake Cooper won Best of Show for their 18 Summers campaign, Duft Watterson took Gold in 8 of the 16 categories, and Christal Gammill was this year’s recipient of the Idaho Advertising Federation Silver Medal Award.

The complete list of award winners and select samples of winning work can be found on the Boise Advertising Federation’s website.

People on the move

A quick spin around recent new hire news

Rizen Creative recently added graphic designer Jacey Arnzen as a Graphic Designer. She’s a recent graduate of the University of Idaho, with a bachelor’s degree in Advertising and a minor in Art.

Stoltz Marketing Group recently added Cameron Murray to their team as a Senior Copywriter. A graduate of San Diego State University and The Book Shop School for Ads, he has worked for notable west coast agencies including Gallegos United, GS&P and 2018 Small Agency of the Year, BSSP.

At Red Sky, they’ve added recent graduate Sophia Maupin to their team.

Are there others we’ve missed? Let us know.

The cycle repeats itself

If you follow an industry long enough, you start to see the same patterns and cycles repeat themselves every so often. The ebbs and flows of staffing as clients come and go through different shops. The shouting from the rooftops PR pushes, followed by periods of radio silence.

This one is no exception.

Every decade or so, there’s another wave of new businesses that make an appearance. Call them agencies, call them creative shops — whatever label you choose to put on them, it happens like clockwork. Some survive, some thrive, and others wilt away.

Often, those new agencies are formed by senior or experienced staff from other agencies that want to be in charge of their own destiny.

A decade ago, it was the likes of Carew Co., Red Sky, Sovrn, The Agency Creative Network, and Mitchell Palmer who made their grand entrances.

And like clockwork, another chapter in this story is being written.

It started a little over year ago with Duft Watterson, whose namesakes split from Stoltz Marketing Group to hang up their own shingle. Our friends at Boise Dev recently published a piece on them.

It continued earlier this year with the launch of Against. Founded by former Drake Cooper staffers Jennie Myers and Brad Weigle, Against bills themselves as a creative company that “focuses on helping companies define their purpose and rebel against the norm.”

Collectively, Myers and Weigle have over 20 years of experience, and have worked with clients in myriad industries, from finance and technology to consumer packaged goods, real estate and much more.

In addition to launching Against, Myers and Weigle have also developed a unique certificate of innovation and design (ID:EA Certificate), offered through the College of Innovation and Design at Boise State University.

Once again, the cycle repeats itself. The question remains — who else will join this latest group?

Meanwhile, at Oliver Russell

Our friends at Oliver Russell have seen their fair share of changes over the past few months, including new titles, new faces, and new job openings:

In February, Mike Stevens was promoted to Design Director, where he’ll be responsible for oversight over design initiatives within the agency, and management over Oliver Russell’s growing design team.

Also in February, Brian Millar was promoted from public relations intern to Studio Writer. Millar’s background is in journalism, and he also works as a freelance reporter for Boise Weekly.

These changes follow the addition of Rob Osler, who joined Oliver Russell in December as Managing Director. Osler previously held roles including director of brand strategy at Microsoft and senior vice president at Salt Branding.

On the job openings front, Oliver Russell has a couple positions they’re looking to fill:

PR Manager / Director

This individual will lead our PR practice, elevating the impact of organizations striving to do good for people and our planet.

Studio Designer

We’re looking to hire a purpose-oriented design all-star to complement and strengthen our team as we grow our roster of clients, which currently stretches from Silicon Valley to the Smithsonian.

Full details about those two positions and how to apply can be found via their respective links.

We’re also hearing word that a new account manager joined the Oliver Russell team in March. Stay tuned — more details on that down the road.