2017 IAF Silver Medal Award Winner

For those who may have missed it, this year’s IAF Silver Medal was awarded to Rick Magnuson, co-owner and managing partner at MSVM Group in Pocatello.

The Silver Medal Award is presented to an individual who has demonstrated creative excellence, promoted social welfare and has made outstanding contributions to advertising by advancing the industry’s standards.

From a recent article in the Idaho State Journal about the award:

Magnuson began his professional career in 1994 at Steele, Stoltz & Associates in Pocatello before launching his own marketing agency with Mike Sanders in 2005. MSVM Group specializes in all facets of marketing communications. It has received national creative recognition for clients in economic development, financial services and health care categories, in addition to multiple IAF Rockies Awards.

Magnuson is past president of the Pocatello Advertising Federation and has served as vice chairman of the IAF Board of Directors since 2011. He graduated in 1992 from Idaho State University, where he currently serves as an adjunct professor in the Department of Communication, Media & Persuasion.

Congratulations, Rick.

Call for nominations: IAF Silver Medal Award

It’s that time of year again. The Idaho Advertising Federation is accepting nominations for the IAF Silver Medal Award. Details below:

The IAF Silver Medal Award is presented annually by the Idaho Advertising Federation to an individual who has made outstanding contributions to advertising by advancing the industry’s standards, demonstrating creative excellence, and promoting social welfare.

Following receipt of nominations, the IAF Board of Directors selects a regional panel of Idaho judges to review nominees based on the criteria that follow. Only one Silver Medal is awarded each year, and judges may elect not to award the Silver Medal in any given year.

The Silver Medal winner will be announced at the annual Rockie Awards Banquet hosted by the Idaho Advertising Federation on May 13, 2017. The recipient’s name is listed with other winners throughout the nation for presentation to the National Conference of the American Advertising Federation.



  • The Nominee must have achieved success in an advertising agency, for an advertiser or in broadcast or publishing.
  • He or she shall have shown consistent creativity and have worked to raise the standards of the advertising profession.
  • He or she shall have been active in civic, religious, or other groups dedicated to social welfare and must be currently active in advertising.
  • The Nominee need not be a current member of the Idaho Advertising Federation.


Please submit nominations on 8.5″ x 11″ pages outlining in detail the extent to which the Nominee has met or exceeded the Silver Medal Award Criteria. You are encouraged to expand on the Nominee’s experience and contributions to such degree that judges will be fully informed. Please be advised that abbreviated nominations may be dismissed as insufficient to demonstrate a Nominee’s true qualifications.

Provide the Nominee’s name and company affiliation on a cover page with the contact information of the nominator, followed by all pertinent qualifications of the Nominee for consideration on subsequent pages.

You may submit nominations by email to Bob Rosenthal, Scripps Media at Bob.Rosenthal@scripps.com or mail nominations to:

Idaho Advertising Federation
Silver Medal Award Program
P.O. Box 2691
Boise, ID 83701

Please submit nominations no later than Monday, April 24, 2017. Nominations received after this date may not receive consideration. Should you require additional time to complete a nomination or if you have questions, please contact Bob Rosenthal at 208.947.5405.


The interns are coming! The interns are coming!

Well, as long as they apply in time, that is.

Both Drake Cooper and DaviesMoore are currently accepting applications for their internship programs.

Drake Cooper’s Backstage Pass program is described like this:

The Backstage Pass is one of the largest advertising internships in the Northwest. Hundreds of resumes are submitted each and every year for the most competitive advertising internship in the Northwest, with only four interns being selected to become Drake Cooper-ites for an entire summer. We can teach you art, copy & code. You bring the ambition.

As a Backstage Pass Intern, you will be working with a team to create strategic and creative work for real clients. You’ll get a taste of every aspect of advertising from some of the most talented folks around. You’ll learn a lot about yourself in a short amount of time. You’ll probably go away knowing whether advertising is your thing or if it’s time to join a Father John Misty cover band (it’s certainly the more profitable career choice). You’re going to work your ass off, but we’re confident you’ll have a good time. One thing is certain; our Backstage Pass Internship program will provide you with a line item for your growing resume that will be way stronger than “Agency Barista.”

The application deadline for this program is Friday, April 8th.

DaviesMoore’s Experience 805 program is described as such:

The Experience 805 goal is to provide a few, select interns with marketable skills, constructive feedback, a better understanding of the structure of an agency and an appreciation for what makes working in this industry so rewarding … and a paycheck.

During the 6-week program, each intern will be immersed in daily work, shadowing DM employees and working collaboratively on projects. Choose either the suits or sandals track to learn about the Intern Experience you want.

The application deadline for this program is Sunday, April 16th.